Marketing Communications
Projects
New Logo for Thousand Lakes Brewing
Thousand Lakes Brewing sought a fresh logo design specifically for merchandise like t-shirts. The goal was to create a visually appealing and modern brand representation for their apparel. I conducted thorough research on current design trends in the craft beer industry and apparel market. Based on this research, I identified a strong emphasis on graphic t-shirts and a resurgence of the distressed aesthetic.
Longhorn Construction and Estimating Rebrand
A construction company sought to revitalize its brand identity and attract new customers through a modern and engaging website. I spearheaded a comprehensive rebranding initiative, including developing a new logo that visually communicates the company's values, expertise, and target audience. I highlighted the company's services, project portfolio, and unique selling points. Ensured optimal viewing experience across all devices. Encouraged visitors to contact the company for project inquiries. Click the image to view the site.
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Product Catalog
Skid Pro Attachments needed a digital solution for their sales team to effectively showcase their products to customers. I designed an interactive online catalog that can be easily shared via email or link. This catalog features high-quality visuals to showcase the features and functionality of each attachment with key information about each product, including dimensions, weight, compatibility, and performance data.
Trade Show Informative Card
This project involved creating an informative postcard for an influencer attending an agricultural tradeshow. The goal was to provide a clear introduction to the company while offering easy access to contact information for potential customers. To achieve this, I designed a front side that highlighted the company's brand and core message. The back featured a collage showcasing a variety of their products, piquing viewers' interest and prompting them to explore further. This project demonstrates my ability to craft marketing materials that are both informative and visually appealing, catering to specific audiences and maximizing lead generation opportunities.
Thousand Lakes Brewing Company Beer Release Advertisement
Thousand Lakes Brewing boasts a dynamic tap list with frequent new beer releases. Additionally, they offer beer flights – a popular option for customers to explore different brews – but sales needed a boost. To address these needs, I developed a social media campaign consisting of two key elements: Eye-catching social media posts were designed to announce new beers on tap. Writing compelling descriptions for the new beers and persuasive messaging for the beer flight promotion. Encouraging users to visit Thousand Lakes Brewing to try the new release.
Promotional E-Mail Flyer
Our company, targeting an older male demographic, wanted to create a unique and attention-grabbing promotional flyer for a sale via email. We recognized the popularity of the show Breaking Bad among this demographic and its themes of transformation and unexpected turns, and also having a little fun with it, decided to Photoshop in one of our salesman's faces. Leveraging this pop culture reference, we designed a visually striking flyer with the following elements: playing on words, showcasing products and discounts, and eye-catching design.
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Fundraiser E-Mail Flyer
This email flyer showcases my ability to craft engaging marketing content specifically designed for email outreach.
The objective was to promote the annual Local Fire Department Golf Scramble and drive registration.
The target audience is local golfers and supporters of the fire department and community members that wanted to get together for a fun day.
Promotional E-Mail Flyer
This email flyer demonstrates my ability to craft engaging content for a seasonal marketing campaign via email outreach. I used fun themed fonts that were both easy to read and attracting to the eye while also using a spooky themed background that incorporated one of the attachments included in the sale.
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Focuses on relevant promotions and special offers for Halloween.
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Highlights specific products ideal for fall projects.
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Creates a sense of urgency and excitement with a Halloween theme and mention of savings.
